Madeline Scanlon
I work to normalize cannabis through community activation and actionable data.
I pour my creativity into my cannabis lifestyle content on Instagram as @made_content where I connect with my audience by being my authentic stoner self. Then, 200+ friends of cannabis join me & my company, High Focus Media, for Profesh Sesh - Chicagoland's largest monthly cannabis consumption event.
Meanwhile, I spend my days analyzing cannabis consumer and product data that helps drive strategy for the biggest cannabis companies in the world as Brightfield Group's Cannabis Insights Manager.
PROFESH
Sesh
Chicagoland
Events
Newsletter
Connecting daily with a highly engaged audience
My daily stories as @made_content give me a close connection to my audience - 29% of my engagement is directly from Chicago (86% U.S)
With compliant cannabis content, I create Reels that get over 10K views, and even a viral hit that reached over 100K accounts.
For the last 3.5 years, I've been in the weeds of weed
Brightfield Group has the most robust database of cannabis consumer, market, and product insights available. I am grateful to have spent so much time analyzing the data to find insights that continue to help the industry grow.
Consumer insights are special to me - It shows us all consumers, not just the dispensary purchasers. Growing the industry means making markets accessible and welcoming to all cannabis users. As a third-generation cannabis consumer but the first that can say so, that part is personal.
Chicago Influencers Unite with HFM
In July 2022, I sought out to form a "collective" of influencers to work together & change the content game for Illinois cannabis brands.
High Focus Media, co-founded by @made_content, @southsideshankie, and @cannalovenicole is Chicago's premier cannabis content and influencer marketing agency.
PROFESH
Sesh
Monthly Networking for the Cannabis Industry
A simple idea to add cannabis consumption to networking events became a monthly hit. 200+ friends of cannabis join us around Chicago to enjoy interesting venues + cannabis with the community. Working with brands and ancillary businesses as sponsors, Profesh Sesh unites business owners, budtenders, cannabis enthusiasts, and all in between for a free event that continues to exceed expectations.
As a visually creative person, I've dabbled in design my whole career. Each poster is uniquely inspired by the venue while the Profesh Sesh logo and key elements remain consistent.
Weekly Cannabis Events
I have my eye on what's going on in the weed world of Chicago, so I decided to slap it in a newsletter and send it to a verified list of friends
Each Wednesday, I send 10+ local events happening from organizers in the cannabis space. Networking, parties, community service, artsy events - there's so much happening in Chicago!
The vetted list has grown to near 400, and open rates average 30%.
